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Managing Customers as Investments: The Strategic Value of Customers in the Long Run: Are You Spending More on Your Customers Than They Are Worth? by Sunil Gupta, Donald R. Lehmann
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Customer reviews Managing Customers as ~ Managing Customers as Investments will provide common sense relief to miscalculations in many of these misdirected firms In addition those who have been daunted by calculation difficulties will welcome the rule of thumb suggestions in this book
Managing Customers as Investments The Strategic Value of ~ Chapter 6 CUSTOMERBASED ORGANIZATION The value of a customer is more than a concept tool or metric It is a mindset Its implementation requires a cultural change within the organization … Selection from Managing Customers as Investments The Strategic Value of Customers in the Long Run Book
Managing Customers as Investments The Strategic Value of ~ Managing Customers as Investments has the answers Youll learn simple ways to get reliable customer value information in a form you can use Youll discover how to use it to measure marketing effectiveness generate improvements throughout the entire customer relationship lifecycle and improve decision making Everyone tells you to manage your business around customers This book tells you how to do it
Managing Customers as Investments The Strategic Value of ~ Chapter 3 CUSTOMERBASED STRATEGY If you walk into Stew Leonards a unique grocery store on the East Coast of the United States you will probably notice a sign engraved in … Selection from Managing Customers as Investments The Strategic Value of Customers in the Long Run Book
Managing Customers as Investments The Strategic Value of ~ Managing Your Customers as Investments has the ll learn simple ways to get reliable customer value informationina form you can use Youll discover how to use it to measure marketingeffectiveness generate improvements throughout the entire customerrelationship lifecycle and improve decisionmaking Everyone tells youto manage your business around customers This book gives you the toolsto do it
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Managing Customers as Investments The Strategic Value of ~ Gupta Sunil and Donald R Lehmann Managing Customers as Investments The Strategic Value of Customers in the Long Run Wharton School Publishing 2005 2006 winner of the annual BerryAMA book prize for the best book in marketing
Managing customers as investments the strategic value of ~ Managing Your Customers as Investments has the ll learn simple ways to get reliable customer value informationina form you can use Youll discover how to use it to measure marketingeffectiveness generate improvements throughout the entire customerrelationship lifecycle and improve decisionmaking Everyone tells youto manage your business around customers This book gives you the toolsto do it
Managing Customers as Investments The Strategic Value of ~ Managing Customers as Investments The Strategic Value of Customers in the Long Run By Sunil Gupta Donald Lehmann Published Jan 19 2005 by FT Press
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